Julien Macdonald looks puffed up with pride.
The fashion designer and judge of hit model show Britain & Ireland's Next Top Model has chosen last series' winner, Jade Thompson, to be the face of his Diamond clothing range.
And he's clearly so chuffed with how far the Stoke on Trent lass has come that he's tweeted a picture of himself in front of a giant advert featuring Jade wearing his line.
He said: "Look winner of #BINTM Jade is the face of my diamond range @Debenhams" (sic).
Aww.
Doesn't she show off his high-street line superbly?
And what an honour to model clothes for one of fashion's most celebrated designers.
Jade exclusively told us: "It was a real privilege to model Julien's dresses.
"It made me a little nervous to do well and work his clothes! It was so much fun and the dresses were fabulous."
Julien, who is well established among the designers at Debenhams for his other range, Star by Julien Macdonald, has described the Diamond range as clothes for women who "like things glitzier" and "perfect for partying".
Buy Julien Macdonald's Diamond range from the Sky Living Shop.
Is Jade the perfect face for Diamond by Julien Macdonald? Join the discussion on the Sky Living Facebook page, tweet us @SkyLivingOnline or sign up to our daily newsletter.

