As if things weren't bad enough for Cheryl Cole, it seems she now has competition in the battle for the biggest, glossiest hair.
Model Amber Le Bon has been snapped up by Pantene to front their new Pro-V Volume and Body range and, if these new shots are anything to go by, her voluminous locks and stunning looks make her the perfect choice.
Pantene transported Amber back in time to the 80s for the shoot, giving us the chance to see her rocking the backcombed bouffants and heavy eye make-up that her supermodel mum - Yasmin Le Bon - used to be famous for.
At just 20 years old, Amber is already carving out a modelling career to make Yasmin proud. She recently signed to Models 1 agency and has already appeared in ads for River Island and lingerie brand Myla.
With genes to die for and a portfolio growing bigger by the day, we don't doubt we'll be seeing a lot more of Miss Le Bon.
Check out the stars who have used their celebrity status to help plug products in our gallery below.
Amber The 80s Ad Star
12:51PM, Mar 10, 2010
Stars Who Sell
12:14PM, Aug 09, 2011
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Stars Who Sell
Pot Noodle must have spent ages working out how to promote their new campaign.
In the end, someone had the bright idea of Amy Childs in a body-skimming frock standing next to a sign that reads 'easy'. A marketing exec needs to be shown the door.
Click on to see more stars who like to put their pretty faces, or bodies, to good use.
