There's no need for a famous face in this campaign.
The clothes are doing all the talking.
As Diane Von Furstenberg takes a bit of inspiration from Salvador Dali for her eponymous label's spring/summer campaign.
The art world is having a serious fashion moment this season - Rodarte kitted out its girls in frocks adorned with Van Gogh's sunflowers, while Jil Sander printed Picasso portraits on its knits.
And while DVF didn't host its own art show on the catwalk, there's a definite surrealist air to its campaign.
Shot by Camilla Akrans, the desert-set scenes show models masked by a reflection of the clear sky opposite.
Given that Diane partied with Dali in the 70s, his influence is clearly no accident - though she's forgone the dripping clocks and butterflies the artist was most famous for.
So do DVF's faceless girls spell a movement away from the moment of the It-model and an affirmation that the clothes can speak for themselves?
Harper's Bazaar seems to second the sentiment. This week it released a subscribers' copy of its March issue fronted by Gwyneth Paltrow - although you wouldn't know it from first appearances, as her famous face is covered by her hair.
Who'll be next to follow suit, we wonder?
Learn a little more about Diane and her fashion empire in the gallery below.
Here's our favourite DVF pieces from the Sky Living Shop.
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