We never thought we'd see the day.
So when this video landed in our inbox, we got a little hot and bothered - and it's all Arg's fault.
James Argent and his Essex pals have stripped naked for a new T-Mobile campaign.
Lydia will be kicking herself.
Won't she?
Last week we wept as Lydia Rose Bright and Arg decided to end their relationship in the Series 4 premiere of The Only Way Is Essex.
Lydia had revealed to us exclusively that she wouldn't be moving in with the singer, so we knew things weren't rosy.
But Arg is now showing Lyds what she's missing and advertising his wares to potential new Essex girlfriends by doing the Full Monty.
Yep, the full dance, with all the goods on show.
Wowsers.
Arg and his pals are getting their kit off for T-Mobile's Full Monty campaign - a new price plan which offers unlimited calls, texts and internet.
We're not completely sure this is the way to win an ex back, but Arg is giving it a go anyway.
Click on the video to watch Arg and his mates (we reckon at least one is quite fit) in all their glory.
Look hot to trot when stripping for your man with the help of the Sky Living Shop.
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