This £21,000 designer dress has made the cover of a whopping seven magazines in the last few months.
Vogue India, Vogue Spain, Harper's and Elle are just some of the mags to snap it up.
So what's all the fuss about?
The gold Balmain dress featured on the autumn/winter 2010 catwalks during Paris Fashion Week back in March and has since created a huge stir in the fashion world.
Coming in at £21,000, it's not the sort of dress we can see many of 
the magazines' readers buying for themselves.
So how did this happen? Don't the fashion magazines want to bag themselves an exclusive when it comes to cover-girl style?
A spokesperson for Balmain told the Daily Mail: “None of the magazines asked for cover exclusivity. The first cover came out in June so other 
magazines had seen it. No one has complained, so there is no drama at all.”
And with covers being worked on several months in advance of publication, we're betting a few fashion editors have had a nasty surprise 
at the simultaneous releases of the covers.
Still, there's no denying this piece is a show-stopper. But who wears it best?
After shooting the cover for Harper's, Natalia Vodianova loved the gown so much that she took it home with her, wearing it to the Women Of The Year bash hosted by the magazine shortly after.
The latest magazine to opt for the Balmain beauty is British Elle - with Anne Hathaway on the cover.
We think Claudia Schiffer pulls the gown off best on the cover of Zeit Magazin - but you can vote for your favourite in our poll below.
By Rebecca Cox
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